Selasa, 23 Februari 2010

[O345.Ebook] Ebook Download Objetivo: Felicidad (Spanish Edition), by Gretchen Rubin

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Objetivo: Felicidad (Spanish Edition), by Gretchen Rubin

Gretchen Rubin no era una mujer infeliz. Tenia un marido que la queria, dos hijas maravillosas y una profesion que le gustaba. Pero una tarde lluviosa se dio cuenta de que el dia de hacer realidad sus propositos jamas llegaria si ella no ponia algo de su parte. Y decidio emprender su proyecto particular: proponerse un objetivo para cada mes del ano que contribuyera a su felicidad: dar pruebas de amor, pedir ayuda, divertirse mas, olvidarse de los resultados. / Gretchen Rubin had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. ""The days are long, but the years are short,"" she realized. ""Time is passing, and I'm not focusing enough on the things that really matter."" In that moment, she decided to dedicate a year to her happiness project.

  • Sales Rank: #1651532 in Books
  • Brand: Brand: Urano
  • Published on: 2011-01-15
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.50" h x 5.50" w x 1.00" l, 1.00 pounds
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

About the Author
Gretchen Rubin is the author of several books, including the bestselling Forty Ways to Look at Winston Churchill and Forty Ways to Look at JFK. Rubin began her career in law, and she was clerking for Supreme Court Justice Sandra Day O'Connor when she realized that she really wanted to be a writer. Raised in Kansas City, she lives in New York City with her husband and two young daughters.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Medellin dice: nos encanta "Objectivo: Felicidad"
By Michael Melcher
This one of my favorite books, and Gretchen is one of my favorite authors. I purchased this for my babies' caregiver for Christmas. She really appreciated both the rigor of the treatment as well as how well written the book. The fact that it was in her native language (she is originally from Colombia) made it that much more enjoyable to read.

0 of 0 people found the following review helpful.
Great Book.
By Luis Rivera Colon
I buy this Book, and its great, the author organize the chapters in a cool way, that keep you reading it, until finish.

0 of 0 people found the following review helpful.
Four Stars
By Ismael Ortiz
Excelente libro

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Sabtu, 13 Februari 2010

[P796.Ebook] Ebook Download Public Relations Writing: A Rhetorical Approach, by Michael L. Kent

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Public Relations Writing: A Rhetorical Approach, by Michael L. Kent

Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approach prepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field.

The practice of public relations has become increasingly complex. Students need more than "technical skills" to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.

Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares students for the dynamic field of public relations.

  • Sales Rank: #784875 in Books
  • Published on: 2010-07-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.00" w x 8.00" l, 1.30 pounds
  • Binding: Paperback
  • 360 pages

From the Back Cover

  • Utilizes a rhetorical approach (ch. 1, 2, 6, 10) to writing to emphasize the importance of language, helping students to become more skilled at communicating in a variety of new and innovative ways.
  • Covers new technology in public relations (ch. 5, 8, 11, 12), including survey software, Web metrics, social networking and blogging, and online research, providing students with skills in new technology to better prepare them for careers in many areas of public relations and make them more skilled professional communicators.
  • Provides guidance to students how to create compelling informational graphic and images (Ch.4), making students stronger all-around communicators and giving them a professional edge as images increasingly play a role in all communication.
  • Incorporates a tutorial on editing, proofreading, and AP style (Ch.3) to help students to become more conscious of their own writing while providing them with a marketable skill most new professionals lack..
  • Introduces the importance of design and typography (Ch.12) to better prepare students to meet the needs of their future clients and organizations.
  • Encourages the development of international/intercultural communication skills (Ch.11) to aid students in being able to construct more effective messages in a culturally diverse environment.

About the Author

Michael L.Kent is an Associate Professor of Public Relations at the University of Oklahoma's Gaylord College. Dr. Kent has been teaching for more than 20 years and has taught more than 35 different courses, including Introduction to Public Relations, Public Relations Writing, Cases, Campaigns, and Management, Public Speaking and Advanced Public speaking, Persuasion, Media and Mass Culture, and others. He conducts research on New Technology, Mediated Communication, Dialogue, International Communication, and Web Communication, and also consults on research methods, message design, mediated communication, journalism, and public relations.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Public Relations Writing: A Rhetorical Approach
By smcallister
To succeed in the increasingly competitive and complex field of public relations, students need be able to develop, hone, and synthesize technical skills with the theoretical foundations and communication principles that drive the practice. Kent's 13-chapter text, Public Relations Writing: A Rhetorical Approach to Public Relations, provides the perfect blend of the practical and theoretical foundations required for students to develop a deeper understanding of the field, and the complex role that it plays in the contemporary society as well as the global community.

Based on the premise that rhetoric shapes reality, or as Burke explains, "creates the screens through which we view reality," Kent succinctly illustrates the rhetorical nature of public relations messages (ch. 2). Regardless of whether the objective is to inform, persuade, move, or create shared narratives, Kent clearly shows how public relations messages can shape what stakeholders and publics know and believe about reality. The communication principles driving ethical and moral decisions are also addressed. Kent provides an exceptional overview of the dialogic theory of public relations (ch. 10), and ethics and regulatory issues are also covered in Chapter 13). Kent also addresses the impact of globalization by dedicating chapters to writing for international and intercultural audiences (ch. 11).

The practically-oriented chapters cover the gamut of skills needed to succeed in the field. Kent's technological expertise is apparent in the chapters covering the impact technological advancements on the field and practice of public relations (chs. 5, 8, 11, 12). In addition to providing an overview of relevant software applications utilized in the field, Kent demonstrates how the Internet and new media technologies provide opportunities for practitioners to build and maintain relationships with media and critical publics. In addition to providing explanations and exercises designed for students to develop their writing and proofreading skills (ch. 3), Kent artfully illustrates how organizational messages vary depending on objective, target audience and media (ch. 5). The text also provides thorough explanations of visual features that impact the message (such as graphic and image maximization (ch. 4), and design and typography (ch. 12).

Tools are just tools. Effective public relations campaigns are data-driven; in order to succeed, public relations practitioners must have their fingers on the pulse of the perceptions, knowledge, and opinions of key publics. Most notable are the chapters describing the research methods used to drive strategic public relations campaigns (chs. 7&8), which provide exceptional explanations and examples of primary and secondary research methods used in the field of public relations.

Also worth noting is the companion text which offers practical examples and exercises that illustrate and clarify the concepts covered in the chapters.

In sum, Public Relations Writing: A Rhetorical Approach to Public Relations, is an outstanding text that provides the ideal mix of the practical and theoretical foundations required for students to excel in the competitive field of public relations.

0 of 0 people found the following review helpful.
Outdated
By Jennifer Hodges
This book is frustrating in its anachronistic instructions - not to mention typos. Some useful content, but all this can be found elsewhere.

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Jumat, 12 Februari 2010

[N568.Ebook] PDF Download Prenatal and Postnatal Care, by Robin G. Jordan, Janet Engstrom, Julie Marfell, Cindy L. Farley

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Prenatal and Postnatal Care, by Robin G. Jordan, Janet Engstrom, Julie Marfell, Cindy L. Farley

Prenatal and Postnatal Care: A Woman-Centered Approach is a comprehensive resource for the care of the pregnant woman before and after birth.  Ideal as a graduate text for newly-qualified adult nurses, family and women’s health practitioners, and midwives, the book can also be used as an in-depth reference for antenatal and postpartum care for those already in practice.

Beginning by outlining the physiological foundations of prenatal and postnatal care, and then presenting these at an advanced practice level, the book moves on to discuss preconception and prenatal care, the management of common health problems during pregnancy, and postnatal care. Each chapter includes quick-reference definitions of relevant terminology and statistics on current trends in prenatal and postnatal care, together with cultural considerations to offer comprehensive management of individual patient needs.

Written by experts in the field, Prenatal and Postnatal Care: A Woman-Centered Approach deftly combines the physiological foundation of prenatal and postnatal care with practical application for a comprehensive, holistic approach applicable to a variety of clinical settings.

  • Sales Rank: #33589 in Books
  • Published on: 2014-01-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.20" w x 8.50" l, 3.75 pounds
  • Binding: Paperback
  • 696 pages

From the Back Cover

Prenatal and Postnatal Care: A Woman-Centered Approach is a comprehensive resource for the care of the pregnant woman before and after birth. Ideal as a graduate text for newly-qualified adult nurses, family and women’s health practitioners, and midwives, the book can also be used as an in-depth reference for antenatal and postpartum care for those already in practice.

Beginning by outlining the physiological foundations of prenatal and postnatal care, and then presenting these at an advanced practice level, the book moves on to discuss preconception and prenatal care, the management of common health problems during pregnancy, and postnatal care. Each chapter includes quick-reference definitions of relevant terminology and statistics on current trends in prenatal and postnatal care, together with cultural considerations to offer comprehensive management of individual patient needs.

Written by experts in the field, Prenatal and Postnatal Care: AWoman-Centered Approach, deftly combines the physiological foundation of prenatal and postnatal care with practical application for a comprehensive, holistic approach applicable to a variety of clinical settings.

About the Author

Robin G. Jordan is a certified nurse-midwife and formerly a long time faculty member of Frontier Nursing University, teaching midwives and nurse practitioners. She is currently Professor in Nursing at North Central Michigan College, Michigan, USA.  

Janet L. Engstrom is a certified nurse-midwife and women's health nurse practitioner, teaching midwives and nurse practitioners. She is the Associate Dean for Research at Frontier Nursing University, Kentucky, USA.

Julie A. Marfell is a family nurse practitioner and nurse practitioner educator. She is the Associate Dean for Family Nursing at Frontier Nursing University, Kentucky, USA.

Cindy L. Farley is a certified nurse-midwife and midwifery educator. She is currently Adjunct Associate Professor at Georgetown University, Washington D.C., USA, and Adjunct Professor at the Midwifery Institute of Philadelphia University, Pennsylvania, USA.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Good book esp. for providers new to OB & seeking a more holistic approach
By K. Salinger, Holistic Nurse Practitioner
As a Board Certified FNP provider at a free pregnancy clinic providing care to uninsured and underserved women, as well as a Board Certified Advanced Holistic Nurse, I'm always interested in perspectives and approaches that offer a more woman-centered, holistic style of care. This book appealed to me because of the proclaimed woman-centered approach.

I recently received this book, as well as Supporting a Physiologic Approach to Pregnancy and Birth: A Practical Guide by Avery and both books are good. Both discuss the importance, with supporting evidence, of returning to a more natural, "normalizing" approach to birth vs. "management" of the pregnancy and birth process. However, this text goes into much more detail regarding basic concepts and care in OB, and thus would be the better choice for someone new to the field or who is looking for a more comprehensive review. I must say though that both this book and the Avery book present only basic holistic concepts that are most appropriate for providers with minimal to no experience with holistic and integrative care. But as we know, the majority of birthing providers in the USA practice with the mainstream medical model (lay and nurse midwives excepted), so that makes both texts appropriate for the majority of providers.

The Avery book I mention above is a great choice for experience OB providers who don't need the general OB review as it focuses primarily on the rationale, woman-focused methods to incorporate and how to integrate them to create a more holistic, woman centered practice. For example, this book discusses how to address common conditions in pregnancy such as a UTI, Constipation, URI, Depression, etc. with the current standard of care in addition to any practices that can also make the care more holistic. The Avery text assumes this level of knowledge is already in place and thus only discusses the holistic interventions that could be added to make the practice more holistic (as well as mainstream medical practices & interventions that could be decreased to support a more holistic focus of care).

I don't want to give the impression that this book has no benefit for experienced providers, because it does. I have both and I like both books. This one includes post-natal information that the other does not, it has relevant case studies in each section, and overall has a great review of OB care in general. It also addresses the Healthy People goals and how integrating a more holistic approach can help an OB practice better align with or meet those goals. This book would also be great for teaching, as an in-clinic reference book for providers, and again is perfect for students and new grads. (and for those who just prefer a more comprehensive text in general).

If you're OB experienced and want something more succinct, go for the other book. If you prefer a more comprehensive reference pick this one.

The text is divided into the five sections, each offering comprehensive information on current standard practices as well as integrating a more holistic, woman-centered approach. There are many illustrations, charts, case studies and extensive supporting references at the end of each chapter, as well as resources for further information. The book is set up like a basic text-book used in school

Part 1: Physiological foundations of prenatal and postnatal care (strong physiologic review)

Part 2: Preconception and prenatal care (current standards of care and suggested modifications)

Part 3: Common complications of pregnancy (Dz process and physiology review with standard treatments and suggested modifications)

Part 4: Postnatal care (current standards of care and suggested modifications)

Part 5: Management of common health problems during the prenatal and postnatal periods (Review, current standards of care and suggested modifications)

2 of 2 people found the following review helpful.
The Most Comprehensive Book on Women's Health!
By Denise Bolds
"A Woman-Centered Approach is a comprehensive resource for the care of the pregnant woman before and after birth." This book has it ALL. I am currently certifying to become a doula. This books answers all of my questions. Is this book a textbook? It doesnt come across as one but this book is chock full of information on women's health that is easy to read, helpful and holistic. With case studies and diagrams definitions and tips, 'Prenatal & Postnatal Care is THE book to have if you are a woman or working with women: nurses, aides, doulas, midwives, health educators and so much more. Prenatal & Postnatal Care is a STEP UP from "Our Bodies Ourselves" I love this book and I highly recommend it!

1 of 1 people found the following review helpful.
Very comprehensive, looks like it covers everything!
By Hans Castorp
This in-depth book seems to cover about everything about the subject. Anybody thinking about having babies, working on it, or newly gratified by this experience should really indulge this like your favorite dessert. I can imagine a new mother sitting in her hospital bed reading this with mind-expanding pleasure, and seriousness. Hubbie should be reading, or at least browsing thru, this or another copy! Admittedly, my background in the subject is not great, but I felt almost like an expert on the whole matter after reading it slowly. Not to mention my general knowledge of the human family may have actually skyrocketed by the time I finished. Easy 5 stars!

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Minggu, 07 Februari 2010

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The Horse Anatomy Workbook [Spiral-bound], by Maggie Raynor

  • Sales Rank: #12155167 in Books
  • Published on: 2005
  • Binding: Unknown Binding

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