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• Sales Rank: #14155 in Books
• Published on: 2015-01-21
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .60" w x 8.40" l, .0 pounds
• Binding: Paperback
• 368 pages

About the Author
Angelo DeNisi is Albert Cohen Chair in Business Administration and Dean of the A.B. Freeman School of Business at Tulane University. After receiving his Ph.D. in Industrial/Organizational Psychology from Purdue University, Dr. DeNisi taught at Kent State University, the University of South Carolina, Rutgers University, and Texas A&M University before coming to Tulane. His research interests include performance appraisal, expatriate management, and work experiences of persons with disabilities. Dr. DeNisi's research has been funded by government and private agencies, including the National Science Foundation, The Textile Manufacturers Institute, and the Army Research Institute. His work has been published in top journals in the field. He has also authored or co-authored four books, contributed to other books, and has spoken at numerous national and international meetings. Dr. DeNisi has served as President of the Society for Industrial and Organizational Psychology and President of the Academy of Management. He has also served as Chair of several SIOP committees and as Representative to the APA Council. He was the chair of both the OB and HR Divisions of the Academy of Management. His contributions to the profession have been recognized with awards from the Academy of Management, and The Academy of Management Executive. The SIOP has named him co-winner of the lifetime Distinguished Scientific Contribution Award. He has served on the editorial boards of AMJ, AMR, JAP, Journal of Management, and Journal of Organizational Behavior, and as Editor of the Academy of Management Journal. He is a Fellow of SIOP, the American Psychological Association, the Southern Management Association and the Academy of Management.

Ricky W. Griffin is Distinguished Professor of Management and the Blocker Chair in Business in Mays Business School at Texas A&M University. After receiving his PhD from the University of Houston in 1978, Dr. Griffin joined the faculty at the University of Missouri for three years before moving to Texas A&M in 1981. His research on task design and dysfunctional work behavior has appeared in the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and other outlets. He also served as Editor of the Journal of Management. Ricky has been Program Chair and Division Chair of the Organizational Behavior Division and Program Chair of the Research Methods Division of the Academy, Program Chair and President of the Southwest Academy of Management, and a member of the Board of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. Dr. Griffin has taught organizational behavior, human resource management, international management, and research methods at all levels and has won several teaching awards. He is a frequent speaker to executive audiences and is the author of several widely used textbooks. Dr. Griffin was Director of the Center for Human Resource Management at Texas A&M and just returned to the faculty at Mays after 11 years of full-time appointments as Management Department Head, Executive Associate Dean, and Interim Dean. His current research interests include workplace culture, managerial skills development, and decision making during times of crisis.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Visually Painful
By Jon
Good textbooks are written in a way that important information is easily identifiable and depth is readily accessible. I used Williams' MGMT 7 book and expected this book to be comparable. Visually, it's clumsy and disorganized. Looking at the chapter title pages, they're atrocious. The color scheme is distracting, and the information is organized oddly. The infographics are sometimes useful, but very unpredictable. There are certain HR models that would make perfect sense as infographics, and aren't presented in them. Conversely, there are less important points that are shown in infographics. It doesn't quite make sense. Hopefully future revisions will take this into account.

The parallel coursemate material asks questions that aren't clearly answered in the text, and the coding on a number of the pages reveals XML errors that inhibit the correct usage of the material.

0 of 0 people found the following review helpful.
I am very glad that I get to purchased the book for much ...
By LearningJane
I cannot believe this is a used book! It is almost practically brand-new. No handwriting or marks anywhere. The access code works as well. I am currently using the book for my HRM class and as a college student who doesn't have hundreds of dollars to spend on ridiculous book prices, I am very glad that I get to purchased the book for much lesser price and unbeatable quality of the book. Thank you!

0 of 0 people found the following review helpful.
Suits its' purpose.
By MyReviews
The language is more technical than it has to be but it suits its' purpose.

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HR3 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press), by Angelo DeNisi, Ricky Griffin PDF
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• Sales Rank: #289498 in Books
• Published on: 2014-07-30
• Original language: English
• Number of items: 1
• Dimensions: 2.03" h x 6.21" w x 4.26" l,
• Binding: Cards
• 420 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Best Microbiology Cards I've Used
By Suzanne H
I absolutely love these cards. I really like how they come with a key ring type item to hold all the cards together, comes in handy when you have 2 very rambunctious kids that like to take everything so it prevents them from being scattered around. I also love how each card comes with pictures, I'm very big on visual learning. The questions are good too since they make you think and it's easier if you have someone studying with you when it comes to you answering them. I would recommend these, especially with how difficult of a course Microbiology is. I'm glad I bought these on Prime day when they were cheaper, I will definitely look into the other cards offered for other topics.

7 of 7 people found the following review helpful.
Best microbiology flash card set on the market
By Christopher Neal
There are plenty of flash cards on the market designed to help medical students and other students grasp the complexity and nuance required to successfully master microbiology and infectious diseases. I have bought a number of sets, and this is a set that is worth every penny. Not one card is left without a diagram explaining the particular concept - something those who are visually-inclined (who isn't?) will appreciate immensely. The format of question on front side, answer on back side facilitates active learning and allows the flashcard users to grasp a thorough understanding of the various topics in microbiology. These flash cards may be the best on the market (yes, better than Lange's set and the Lippincott Microcards set) for medical students and other students attempting to work their way through the difficult topic that is microbiology. Very well done set of flash cards.

1 of 1 people found the following review helpful.
Good info. Type gets a bit small on some ...
By M. E. Hazen
Good info. Type gets a bit small on some diagrams with room on boarders to enlarge, but received fast and in good condition.

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Banach spaces and algebras are a key topic of pure mathematics. Graham Allan's careful and detailed introductory account will prove essential reading for anyone wishing to specialise in functional analysis and is aimed at final year undergraduates or masters level students. Based on the author's lectures to fourth year students at Cambridge University, the book assumes knowledge typical of first degrees in mathematics, including metric spaces, analytic topology, and complex analysis. However, readers are not expected to be familiar with the Lebesgue theory of measure and integration.

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The book was edited for publication by Professor H. G. Dales of Leeds University, following the death of the author in August, 2007.

• Sales Rank: #14121168 in Books
• Published on: 2010-12-30
• Original language: English
• Number of items: 1
• Dimensions: 6.40" h x 1.10" w x 9.30" l, 1.60 pounds
• Binding: Hardcover
• 384 pages

Review
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About the Author

Graham Allan was a student of mathematics at Cambridge University, England, and obtained his PhD there in 1964. After periods as a Fellow at Cambridge, as a lecturer at the University of Newcastle-upon-Tyne, and as Professor of Pure Mathematics at the University of Leeds, Graham returned to Cambridge as a lecturer in mathematics in 1978, and he became a Reader in Functional Analysis in 1980. Graham was a Fellow of Churchill College from 1978, Director of Studies in Mathematics from 1985, and Vice-Master of the College 1990-93.

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• Published on: 1899
• Binding: Hardcover

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[Q258.Ebook] Get Free Ebook Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight, by Claire Brooks

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The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.

At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions.  Marketing With Strategic Empathy explains how to:
-design and implement Strategic Learning Journeys
-implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis
-empower managers with team-based skills for activating learning
-develop video and multimedia story telling skills for communicating Strategic Learning and other strategies to stakeholders

The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization.

• Sales Rank: #1509293 in Books
• Published on: 2016-08-28
• Original language: English
• Dimensions: 9.21" h x .54" w x 6.14" l, .0 pounds
• Binding: Paperback
• 256 pages

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0 of 0 people found the following review helpful.
How and why Strategic Empathy® can enrich all human relationships
By Robert Morris
At least since the bazaars in the ancient world, the basic purpose of marketing has remained the same: to create or increase demand for the given offering. As I began to read this book, I was again reminded of Dan Goleman’s research on emotional intelligence as well the relatively recent transfer of power during purchase decisions to the consumer. Also, we now have a much greater understanding and appreciation the impact of emotions during the purchase-decision process. Moreover, the business world today is more volatile, more uncertain, more complex, and more ambiguous than at any prior time that I remember.

This is what Claire Brooks has in mind when observing, “The challenge facing organizations now is how to equip managers, employees and other stakeholders with a new mindset and skills for a new paradigm. “The idea of Strategic Empathy® was developed in my consulting practice. At its core is the idea is that the idea of empathy with consumers, customers or service users can be learned as a form of ‘muscle memory’ which facilitates flexible strategy formation and activation.”

In this book, Brooks explains how managers in almost any organization (whatever its size and nature may be) can use Strategic Empathy® processes and tools “to learn, activate and communicate deep insights and strategies for success, not only with consumers and customers but with all the organization’s stakeholders.”

Basically, the material in her book will help her readers master and manage what could be characterized as “people power,” beginning with their own.

These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Brooks’s coverage:

o Shaping and reshaping marketing strategy (Pages 4-7 and 53-66)
o Strategic Empathy (14-18)
o Framework One: emotions (22-28)
o Framework Two: needs, goals, and values (28-29)
o Framework Three: culture (29-34)
o Framework Four: decision-making (35-40)
o Differentiated brand positioning (56-61)
o Strategic Empathy Process for marketing strategy formation (71-90)
o Phase One: Immerse in then consumer’s world (79-83, 91-123, and 124-155)
o Deep Visualization (133-137)
o Metaphor elicitation (139-145)
o Activate insights into strategy (157-177)
o Step 2: build fresh consumer or customer insights (163-165)
o Inspire: communicate strategic learning (179-210)
o Strategic story-telling, not presenting (183-192)
o Video production guidelines (194-207)
o Strategic Empathy Process: Non-profit organizations (211-230)
o Show the Strategic Empathy Process works in a non-profit (215-225)

As Dan Goleman explains, "In 1990, in my role as a science reporter at The New York Times, I chanced upon an article in a small academic journal by two psychologists, John Mayer, now at the University of New Hampshire, and Yale’s Peter Salovey. Mayer and Salvoes offered the first formulation of a concept they called “emotional intelligence.” He has since developed the concept in much greater depth, suggesting (in an article in 1999) that there are five components of emotional intelligence and one of them is empathy, “the ability to understand the emotional makeup of other people. A skill in treating people according to their emotional reactions. Hallmarks include expertise in building and retaining talent, cross-cultural sensitivity, and service to clients and customers.” You may also wish to check out mirror neurons that “mirror” the behavior (especially body language) of others.

I mention this because empathy can be a critically important factor in all human interactions. For example, according to Nicholas Webb in What Customers Crave, “Most companies haven’t transitioned from their customer service-industrial service complex past to today’s connected world. They’re still stuck in the old ways, the old mindsets, of customer service. They’re still [begin italics] internally [end italics] focused on profit, rather than [begin italics] externally [end italics] focused on the only thing that matters – the customers and [begin italics] what they love [end italics] and [begin italics] what they hate [end italics]. You must lean into the new customer experience to succeed.”

Presumably Brooks would respond, “It is one thing to understand what consumers love and hate. It is quite another to reassure them that you have that understanding and will always do all you can to serve their best interests. Empathy gives credibility to such reassurances.” In this context, I am again reminded of Maya Angelou’s observation, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

I commend Claire Brooks on the abundance of valuable information, insights, and counsel that she provides in this book. It is important to note that, however different they may be in most respects, all of the companies annually ranked most highly admired and best to work for are also annually ranked most profitable with the greatest cap value in their industry segment have culture within which empathy is a core value, not only in relationships with customers but also in relationships between and among those who comprise the workforce. That doesn’t happen by accident.

1 of 1 people found the following review helpful.
Great book for understanding marketing on a deeper level...
By Charles Franklin
From my review on Small Biz Trends:

"The best part of Marketing With Strategic Empathy is the recognition that there is a deeper insight into the marketing process. The influences that drive a person to make a purchase do not easily fit into a marketing funnel or data chart and should be recognized. That is a hard thing for many marketers to understand, especially in this age where the pressure is to go even more technical.

Marketing with Strategic Empathy does a great job of presenting a more integrated approach. It has a similar philosophy to Small Data: The Tiny Clues That Uncover Huge Trends, but it provides a better methodology for uncovering the “small data”. The problem, though, is that the book’s focus on immersive research may present a small business with challenges without more instruction on how small businesses can tailor this phase for their budget and resources."

0 of 0 people found the following review helpful.
Excellent
By Autamme_dot_com
Know your customer is a very old maxim but in today’s business world you really should try and know as much about your customers, whether prospective or actual, as possible. You might not know so much about them on an individual level as you may desire, but you should try and get as much insight as you can, allowing your marketing efforts to appear more focussed, personal and empathetic.

This book sets out to make every reader a master strategist, no matter their role within a company, delivered through a practical approach to help gain a deeper understanding about the functional, emotional and cultural drivers of customers and help get the company to meet or satisfy their needs. Clearly the approach can vary between companies and their target groups. Selling condoms is going to be different to selling luxury motor cars or financial services. What works in Finland may be different to Fiji.

The author believes that traditional models of strategy planning and market research are less valid today because of the rapid pace the modern business world operates in. New strategies and approaches are necessary.

This is a deep, challenging read that can yield a lot of benefit if you are prepared to put in the spade work. The author brings to the fore over 50 case studies from her consulting practice and provides an insight into Fortune 500 companies and their specific needs as well as the skills and techniques that they have used to develop top-rate, winning marketing strategies. You need to set aside time to really focus on this book and savour its messaging before you can seek to implement it in your own enterprise. Attempt to short-circuit matters at your peril.

The astute reader will find that they get a lot more out of the case studies than just marketing-related information! This was a great bonus for an information junkie and a lot of useful knowledge can be stored up for future exploitation. As befits a book of this kind, there are extensive notes and source references, although some sources may be less accessible such as those from the author’s own company and thus this may be slightly counterproductive or frustrating!

This book clearly isn’t for everybody, even though a lot of its observations may well be apposite, yet for those who have top-level marketing and sales responsibilities this could be a veritable goldmine and “must read”.

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[V534.Ebook] Ebook The Acid-Alkaline Food Guide - Second Edition: A Quick Reference to Foods & Their Efffect on pH Levels, by Susan E. Brown, Larry Jr. Trivi

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In the last few years, researchers around the world have increasingly reported the importance of acid-alkaline balance. The Acid-Alkaline Food Guide was designed as an easy-to-follow guide to the most common foods that influence your body’s pH level. Now in its Second Edition, this bestseller has been expanded to include many more domestic and international foods. Updated information also explores (and refutes) the myths about pH balance and diet, and guides the reader to supplements that can help the body achieve a healthy pH level.

The Acid-Alkaline Food Guide begins by explaining how the acid-alkaline environment of the body is influenced by foods. It then presents a list of thousands of foods and their acid-alkaline effects. Included are not only single foods, such as fruits and vegetables, but also popular combination and even common fast foods. In each case, you’ll not only discover whether a food is acidifying or alkalizing, but also learn the degree to which that food affects the body. Informative insets guide you in choosing the food that’s right for you.

The first book of its kind―now updated and expanded―The Acid-Alkaline Food Guidewill quickly become the resource you turn to at home, in restaurants, and whenever you want to select a food that can help you reach your health and dietary goals.

• Sales Rank: #5509 in Books
• Brand: Dr Dry
• Published on: 2013-09-02
• Released on: 2013-09-02
• Original language: English
• Number of items: 1
• Dimensions: 7.00" h x 1.10" w x 4.00" l, .25 pounds
• Binding: Mass Market Paperback
• 224 pages

Features

• The Acid Alkaline Food Guide...a guide to controlling the pH levels of your body for Health and Longevity

About the Author

Susan E. Brown, PhD, CNS, is a medical anthropologist and New York State Certified Nutritionist. A clinician, researcher, and author, Dr. Brown currently directs the Center for Better Bones and the Better Bones Foundation in Syracuse, New York. Thourh the foundation, she conducts primary research, lectures widely on osteoporosis reversal, and teaches the use of a holistic, natural program for the regeneration of bone. She is also the author of Better Bones, Better Body: A Comprehensive Self-Help Program for Preventing, Halting & Overcoming Osteoporosis.

Larry Trivieri, Jr. is a leading writer and editor in the field of holistic and alternative medicine. He is the author or co-author of more than a dozen books on health, including Health on the Edge: Visionary Views of Healing in the New Millennium; The American Holistic Medical Association Guide to Holistic Health; Juice Alive; Chronic Fatigue, Fibromyalgia & Lyme Disease; and The Complete Self-Care Guide to Holistic Medicine. Trivieri also served as editor and principal writer of both editions of the landmark volume Alternative Medicine: The Definitive Guide.

Excerpt. © Reprinted by permission. All rights reserved.

The importance of diet has been a basic tenet of traditional healing systems around the world for many centuries. A wholesome diet not only helps to maintain health, but can also play a vital role in recovery from disease. On the other hand, it is an indisputable fact that unhealthy dietary patterns are a primary contributing factor in most disease conditions.

Our understanding of how and why certain foods can significantly help to improve health, while other foods can accelerate the disease process, grows each year as scientists continue their quest to uncover Nature’s secrets. One of the most exciting nutritional discoveries concerns the effects that different foods have on the body’s pH levels once they are consumed. Simply put, some foods, once they are metabolized, create an acidic effect within the body, while others act as alkalizing agents that can neutralize harmful acids. To be healthy, it is necessary to be in a state of acid-alkaline (acid-base) balance. Humans have, in fact, a genetically encoded requirement for a dietary balance of acid-forming and alkaline-forming foods. Because of our early ancestors’ abundant intake of fruits, vegetables, nuts, and seeds, we evolved on diets high in organic mineral compounds―particularly alkalizing forms of potassium, magnesium, and calcium. We still need these compounds in order to maintain our internal acid-alkaline balance. But, as you will discover, contemporary eating patterns are at odds with our ancient biological machinery, much to the detriment of our health.

It has been rightly said that both health and disease begin in the cells, for it is at the cellular level that the vast majority of the body’s multitude of interactions occur. For example, in order for the body’s cells to function properly, they need to receive life-giving nutrients and oxygen from the bloodstream, and at the same time, they need to release cellular wastes. As it turns out, both of these interactions can optimally take place only when the body is in a slightly alkaline state, which allows for an easy flow of oxygen and nutrients into the cell walls and an equally easy disposal of cellular waste. When the body becomes chronically acidic, however, these and many other cellular processes start to become impaired. Eventually, if acidity continues unchecked, the combination of a diminished oxygen and nutrient supply to the cells and the buildup of wastes inside the cells sets into motion both fatigue and disease.

It’s precisely for this reason that both the American Cancer Society and the American Heart Association―along with the American Medical Association and most other health organizations―recommend a minimum of five servings of fruits and vegetables each day. Why are fruits and vegetables so important? Because, as suggested above, most fruits and vegetables are high in compounds that help to keep your body in the slightly alkaline state that medical research continues to demonstrate is the ideal internal environment for achieving and maintaining optimal health.

As you will learn in the chapters ahead, the importance of maintaining proper acid-alkaline balance is not a new concept. In fact, it has been written about in medical textbooks for more than a century. Only in the last few years, however, has the concept of chronic, low-grade acidosis started to make its way to the public at large, primarily through infomercials and select books. Unfortunately, such information is all too often tied into products for which dubious claims are made, or associated with dietary plans that are too restrictive for most people. But, at this same time, a small number of brilliant scientists from around the world have recognized, and are studying, the phenomenon of chronic, low-grade metabolic acidosis. Scientists such as Dr. Lynda Frassetto at the University of California, San Francisco, and Dr. Russell Jaffe of ELISA/ACT Biotechnologies, Inc., have documented that on the whole, the average Western diet is acid-producing, and that it actually creates a low-grade metabolic acidosis in otherwise healthy people. Dozens of such studies have further documented the negative impact that chronic low-grade metabolic acidosis has on health. Osteoporosis, age-related muscle loss, kidney stone formation, gout and other joint diseases, and back pain are among the conditions associated with the move towards an even slightly acidic state. While not life threatening, this low-level acid condition compromises our health.

Since the original publication of The Acid-Alkaline Food Guide, there has been a surge of interest in the relationship between diet and acid-alkaline balance within both the scientific community and the lay public. While this is an evolving science, in the last few years, research has provided a fuller understanding of how and why acid-alkaline balance is so important for maintaining good health, as well as how eating patterns that disrupt this balance can cause or exacerbate many of the chronic disease conditions that are now so prevalent. (For further information, visit Dr. Brown’s websites, www.betterbones.com and www.alkalineforlife.com. Also see the Bibliography, starting on page 185.)

Today, in the United States and other highly Westernized countries, chronic low-grade acidosis is more the rule than the exception. This is largely due to poor eating and lifestyle habits. We are, in fact, forcing our bodies to labor within a less-than-optimal biochemical environment. The body’s adaptation to even mild but chronic metabolic acidosis involves stresses and strains that create a fertile breeding ground for the various forms of chronic illness that are now experienced by more than one out of every three Americans.

Since your diet dramatically affects acid-alkaline balance either positively or negatively, you might ask yourself how you can change any unhealthy eating habits in a safe and practical manner―without having to make drastic changes. The Acid-Alkaline Food Guide was written precisely to answer that question. In the pages that follow, you will find listings of literally hundreds of our most commonly eaten foods―including nearly one hundred entries new to this second edition―along with an easy-to-understand statement of how each food will affect your body’s pH levels once it is consumed and digested. This new edition also includes a range of foods from different nations. Once you know the effects of these foods, you will be able to quickly and effectively create healthy meal plans using the foods you already enjoy.

The Acid-Alkaline Food Guide is the first and only book of its kind to provide this information in such extensive detail. Moreover, the information that it contains is based on hard science―on research conducted specifically to determine the effects that various foods have on the body’s acid-alkaline balance. In this book, you will discover:

• What acid-alkaline balance involves and why it is so important to your health.

• How an acid-alkaline imbalance encourages the development of disease.

• Which health disorders are associated with a state of chronic, low-grade acid-alkaline imbalance.

• How to estimate your own acid-alkaline balance.

• How to quickly determine whether a food will produce an acidifying or alkalizing effect on your body.

• How to use the food tables presented in this book to create healthy meals throughout the day.

• How to use nutritional supplements to speed your journey to vibrant health.

• What the most common myths are regarding diet and acid-alkaline balance, and why these beliefs are wrong.

More than 2,500 years ago, the Greek physician Hippocrates said that food should be our first and most important “medicine.” Now, in the twenty-first century, the truth of that adage has never been clearer. It is our hope that The Acid-Alkaline Food Guide will empower you to make wise food choices that result in good health and vitality for both you and your loved ones.

Most helpful customer reviews

134 of 141 people found the following review helpful.
Good Book but don't go nuts over what food to eat
By coconutcreamcare
When I first heard of the pH balance I went nuts. What food is good what food is bad then I realized your body is very complex and what test on a pH scale as either acid or alkaline may get converted by your body to just the reverse. Lemons for an example test acid but are one of the highest alkaline foods you can feed you body. So what you do is generally get an understanding of the major alkaline type foods and forget sugar which is acid. Acid hates oxygen and the more acid you eat the less oxygen your muscles and body get.
Drop the sugar and drink a raw lemon juiced daily.

78 of 81 people found the following review helpful.
Easy to understand
By Linda C. Hagy
I have attempted to read two other related books. This is the easiest for the average person to understand and have the charts to go along with it.

49 of 49 people found the following review helpful.
Great Reference
By Susie
This book is comprehensive and very easy to use if you're trying to alkalize. It has a good intuitive organization.

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• Sales Rank: #5301042 in Books
• Published on: 2008-12-02
• Binding: Hardcover

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