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Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI - Hospitality Sales and Marketing), by James R. Abbey, Amer
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In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
- Sales Rank: #246564 in Books
- Published on: 2014-08-28
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x 1.30" w x 6.90" l, .0 pounds
- Binding: Paperback
- 600 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
Hospitality College Class Requirement
By Angelica Sun
Great Book by AH&LA no less. Teacher referenced the book only for details and tests but book complemented the class as a whole.
0 of 0 people found the following review helpful.
Five Stars
By Anjelica Magras
Very informational comes handy for my class
0 of 0 people found the following review helpful.
Incomplete delivery.
By RolandoTorres-Rivera
It did not arrive with the answer sheet.
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